When Sony Music Entertainment offered Wizkid a deal in 2016, after his exploits with Drake, Nigerians celebrated wildly. For a man so diminutive, Starboy is shouldering the hopes of an entire continent on those lean shoulders. To some, he is Africa’s first global pop superstar. To others, he represents a black messiah, the second coming of Fela Kuti, who will grab our traditional pop sounds by the reins and ride it to global attention and dominance. But his project “Sounds From The Other Side” which carries his symbolic push through the continent, interestingly was not crafted for Nigerians. Here are reasons why. 1. Sound Structure Wizkid has conquered Africa, and his deal with Sony is engineered towards exploiting his artistry and cultural relevance to new markets. Taking money from Sony means relinquishing full creative control of his recording process, and that’s what happened. The sounds on the projected reflected his global party ambitions. Wizkid turns this...